Wednesday, August 13, 2008

How can this be affectionate?

Spanish basketball red-faced over slit-eyed Olympic photo
Spanish sport's poor reputation for insensitivity towards racial issues has been further harmed by an advertisement in which the country's Beijing Olympic basketball teams make slit-eyed gestures.

The pictures, used in a promotion for a courier company that sponsors the Spanish Basketball Federation, took up a full page of the popular sports daily Marca. Both the men's and women's teams posed in separate images, striking the pose in a campaign aimed at supporting the Spanish basketball efforts in China.

Although no offence was intended by either the players or the Spanish federation, the advertisement is unlikely to be viewed kindly at a time when the Spanish Olympic committe is pursuing a bid to stage the Games in 2016.

No comments: