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From:
http://www.adpunch.org/entry/anti-smoking-dont-ignore-warning-on-cigarette-packs/

This is another interesting anti-smoking advertisement campaign illustrating various other warning and then comparing it with warning given on a cigarette pack. The advertisement aims to people understand the meaning of a warning unlike the attitude that warning is being generally perceived according to the suitability of a person since the danger is not seen just right at the next step; people increasingly tend to ignore anti-smoking warnings.

The advertisement showing several circumstances when ignoring the warning could lead a person to death. The campaign is undoubtedly visually impeccable that portrays the idea very expressively. The basic text of the campaign reads, ‘you wouldn’t ignore this warning. Why ignore them on cigarette packs?’.